Case 00
Tailor & Code
- Client
- Our own studio
- Industry
- Professional services
- Year
- 2026
01 · auditMeasure
A new studio with no case studies yet needed a website that proves what it sells: fast on a phone, accessible to everyone, readable by search engines and AI assistants, and honest about price.
02 · specPattern
Sixteen pages with one job each, every price published from a single source, and a contact form that reaches the CRM or says plainly that it didn’t. Everything else would be measured, not claimed.
03 · buildCut
Scope of work
- Information architecture: 16 routes, each with one keyword and one job
- Copy for every page, written in plain English
- Visual identity: wordmark, monogram, color and type system
- Statically rendered site with no animation libraries
- Structured data, llms.txt and named access for 10 AI crawlers
- Contact form to CRM with Cloudflare Turnstile, a honeypot and rate limiting
- Consent-based analytics and server-side error monitoring
- A weekly automated check of the live site, the form and the mail records
04 · test & shipFit
Results, with how we measured them. Measured on 2026-10-10.
- Speed on a phone87/100Loads in 3.8 sGoogle Lighthouse 12, mobile, median of 3 runs (largest contentful paint)
- Speed on a computer100/100Loads in 0.5 sGoogle Lighthouse 12, desktop, median of 3 runs
- Accessibility100/1000 WCAG 2.2 AA issuesGoogle Lighthouse 12; axe-core on every page (all pages Oct 2, new pages Oct 10)
- Layout jumps while loading0Cumulative layout shift, Lighthouse 12
- AI search crawlers welcomed by name10GPTBot, ClaudeBot, PerplexityBot and 7 more, in robots.txt
- Packages with a published price8 of 8Every package on our pricing page
What work like this costs
- Website: $4,000
- Automation Sprint: $2,500
Fixed scope, fixed price, written down before we start.
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